Chinese company Beauty ContactLimited has announced a partnership with another company to create its first private label cosmetic contact lenses.
Beauty Contact will launch the Eyelicious collection in partnership with another Chinese company, Sunwah Chuanyu, and South Korean contact lens manufacturer EYEMERA. Eyelicious is the latest brand to launch in Beauty’s new global category of contact lens products, which will be sold through online and offline channels, as well as through authorized third-party platforms. These lenses are designed for long-lasting comfort and a “dramatic yet natural look”. The launch of Eyelicious will also further strengthen Beauty Contact overall multi-channel marketing strategy.
Private Label Contact Lens
“We are excited to introduce our first beauty contact lens brand,” said Kenny Lee, founder and CEO of Beauty Contact. “With this launch, we will develop an entirely new category of products by expanding our existing private label portfolio. Our primary goal is to leverage our best-in-class supply chain to bring cosmetic contact lenses to market by creating safe, reliable and comfortable lenses. – Free shopping We will also be working with our KOC influencers to create a memorable brand identity for Eyelicious and help the brand tell authentic, differentiated and engaging stories to build meaningful relationships with consumer contacts.”
Cosmetic contact lenses are a very popular beauty trend and continue a healthy growth trajectory in China with a growing eye makeup trend. Beauty Contact stated that large, bright eyes continue to represent “the aesthetic standard of Chinese consumers, and cosmetic contact lenses are very effective in creating this effect.”
“Beauty Contact is very focused on incubating innovative brands to match the quality and customized products in the market, combined with the best marketing and promotion strategies,” Li added. “The expansion of our cosmetic contact lens portfolio complements our existing product category and will provide us with new opportunities for long-term growth in 2021 and beyond as we continue to develop our promising product line.”
Post time: Aug-14-2022
