Partners with Adidas Running and other companies are studying the suitability of contact lens displays for sports and fitness.
The last time I watched Mojo Vision was January 2020.This lens is preparing for the next fitness training market.
It’s been two years since I took a tiny contact lens with a display to my eyes.Mojo Vision’s technology is still working to create an independent and FDA-approved testable prototype that promises you can wear a HUD without glasses, complete with its own motion sensor and processor.While the company’s initial focus on contact lenses was helping the visually impaired, which remains a long-term goal for Mojo Vision, the company’s latest partnerships with several fitness and exercise companies are also exploring how and if contact lenses can be used as a Fitness reader with glasses.
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Mojo Vision is working with companies covering running (Adidas), hiking and cycling (Trailforks), yoga (Wearable X), snow sports (Slopes) and golf (18Birdies).Mojo Vision’s senior vice president of product and marketing, Steve Sinclair, said the partnership aims to determine what the best interface is and if the fitness and athletic training market is a good fit.
Mojo Vision’s announcement relies on findings the company has collected from more than 1,300 sports enthusiasts, showing that athletes tend to use wearables for data collection (unsurprisingly) and would benefit from better data access.The survey states that 50% want real-time data (again, not surprising given the current fitness tracker market).This partnership is more about exploring possibilities rather than considering any clear solution.
There are already many head-up displays for sports, including skiing and swimming goggles.What’s less clear is whether wearable contact lenses with displays would be helpful rather than distracting.It’s unclear if the Mojo Vision’s eye movement-based lens interface controls will be used, or if display readings such as heart rate will remain static.Or, do you prefer to look at your watch?During the discussion about video chat, Sinclair suggested that many of the possibilities would be focused on training rather than live events.
Ultimately, the idea of wearable displays and glasses connecting readings with fitness watches seems inevitable.Whether contact lenses will ultimately be safer than watching a watch depends on how easy Mojo Vision’s lenses are to fit and read.We don’t know the answer yet, but the overlap between smart glasses and fitness trackers may be just beginning.
Post time: Jan-19-2022
