January 5, 2021 – Mojo Vision, developer of the “Mojo Lens” augmented reality (AR) smart contact lens, recently announced a strategic partnership with leading sports and fitness Personal performance data.The two companies will collaborate to use Mojo’s smart contact lens technology to find unique ways to improve data access and enhance athletes’ performance in sports.
The company’s Mojo Lens smart contact lens works by overlaying images, symbols and text on users’ natural field of view without obstructing their vision, limiting mobility or hindering social interaction.The company calls this experience “invisible computing.”
Mojo Vision says it has identified an opportunity in the wearables market to deliver performance data and data-conscious athletes such as runners, cyclists, gym users, golfers, and more through Mojo Lens’ intuitive hands-free, eye control. Real-time statistics user interface.
The company has established several strategic partnerships with fitness brands to meet the performance data needs of athletes and sports enthusiasts, with initial partners including: Adidas Running (running/training), Trailforks (cycling, hiking/outdoors) , Wearable X (yoga), Slopes (snow sports) and 18Birdies (golf).Through these strategic partnerships and the market expertise provided by the company, Mojo Vision will explore additional smart contact lens interfaces and experiences to understand and improve data for athletes of different skill levels and abilities.
“We have made important progress in developing our smart contact lens technology, and we will continue to research and identify new market potential for this pioneering platform. Our collaboration with these leading brands will provide us with insights into user behavior in the sports and fitness market. Valuable insight. Steve Sinclair, Senior Vice President of Product and Marketing at Mojo Vision, said:
“Today’s wearables can be helpful to athletes, but they can also distract them from their activities; we think there are better ways to provide athletic performance data,” said David Hobbs, senior director of product management at Mojo Vision.
“Wearable innovation in existing form factors is starting to reach its limits. At Mojo, we are interested in better understanding what is still missing and how we can make this information possible without interrupting someone’s attention and flow during training Accessibility – that’s the most important thing.”
In addition to the sports and wearable technology markets, Mojo Vision also plans to have early applications of its products to help people with vision impairments by using enhanced image overlays.The company is actively working with the U.S. Food and Drug Administration (FDA) through its Breakthrough Devices Program, a voluntary program designed to provide safe and timely medical devices to help treat irreversibly debilitating diseases or conditions .
Finally, Mojo Vision also announced that it has raised an additional $45 million in its B-1 round to support its smart contact lens technology.Additional funding includes investments from Amazon Alexa Fund, PTC, Edge Investments, HiJoJo Partners and more.Existing investors NEA, Liberty Global Ventures, Advantech Capital, AME Cloud Ventures, Dolby Family Ventures, Motorola Solutions and Open Field Capital also participated.These new investments bring Mojo Vision’s total funding to date to $205 million.
For more information on Mojo Vision and its augmented reality contact lens solutions, please visit the company website.
contact lens solution
Sam is the founder and editor-in-chief of Auganix.He has a research and report writing background, covering news articles on the AR and VR industries.He is also interested in human augmentation technology as a whole, and doesn’t limit his learning to just the visual experience of things.
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Post time: Jan-31-2022
