Analyze the prospects of SEEYEYE

Analyze the prospects of SEEYEYE from the investment and financing status of China’s cosmetic contact lenses industry in 2021

1. Market scale:

Cosmetic contact lenses are a type of contact lens, which can be divided into four types: daily, monthly, semi-annual and annual. Generally speaking, the shorter the abandonment cycle, the higher the price, the better the quality, and the cleaner.

In 2019, the size of China’s cosmetic contact lenses market was 1.588 billion yuan, and in 2020, the size of China’s cosmetic contact lenses market was approximately 1.75 billion yuan, a year-on-year increase of 10%.

2. Investment and financing situation:

In the era of “appearance is justice”, as one of the important branches of cosmetics, cosmetic contact lenses are deeply loved by consumers, and the industry has great potential for development. With the improvement of people’s pursuit of quality of life, driven by the gradual popularization of beauty consumption concepts, the continuous expansion of core consumer groups and the upgrading of consumption, the scale of the domestic beauty market continues to expand. In 2020, the scale of investment in China’s beauty industry has reached its peak in recent years, with a scale of 3.486 billion yuan.

The lipstick that was defeated by masks became No. 1 in the ranking of unsalable daily-use goods in Japan last year. This former “beauty king” now has a new successor-cosmetic contact lenses.

The color contact lenses mentioned by ordinary people now refer to color contact lenses, namely color contact lenses. According to the external data of the SEEYEYE team, the compound annual growth value of the US contactor terminal sales in China in the past five years is as high as 41%.

Traditional eyewear brands such as Johnson & Johnson and Bausch & Lomb, which are well-known to Chinese consumers, produce mainly gray-black and brown lenses, with few options. This is the hot breakthrough point of this round of cosmetic contact lenses: the bold color design allows the eyes wearing cosmetic contact lenses to “talk” and express the personalized proposition of Generation Z.

In addition, the beauty contact lenses combine the functions of vision correction + eye makeup, and play a hard-core role as a “tool”. Product packaging and appearance are also eye-catching points that drive consumers to make purchase decisions. Color and diameter, as well as sequins and other decorations are distinguished to ensure that “anyone can find their favorite eyeballs.”

As a tertiary medical device product, the production and operation of cosmetic contact lenses must obtain the relevant product medical device registration certificate in the sales area. However, the certificate is only the first difficulty in creating a cosmetic contact lens brand, and more importantly, how to innovate in products with severe homogeneity. Therefore, branding and standardization will be the focus of the next round of competition.

And this is also the competitive advantage of the SEEYEYE brand. Under the continuous innovation of color styles, it pays attention to and has always maintained high-quality lens technology. With our own factories and engineers, we can guarantee continuous high quality at the quality level. And we have been doing OEM for cosmetic contact lenses brands in China, Japan, and South Korea, which makes our market familiarity very advantageous. The future of SEEYEYE is very good.